About the Project

Jones Sign executed the rebranding of one of the tallest and most iconic buildings in downtown Jacksonville for TIAA Bank.

  • Project Type
    Sign Conversion
  • Services
    Brand Refresh
  • Location
    Jacksonville, FL

Project Elements

  • Two sets of 14' illuminated Channel Letters
  • Custom Fabricated Metal Panel Backer

Services Rendered

  • Design Engineering
  • Permitting
  • Fabrication
  • Installation

The Challenge

The project required fabricating and installing two sets of 14' high illuminated letters. Installation of a new backer panel was needed to conceal the wall penetrations and discoloration left behind from the previous sign. The new signs would be installed above a glass atrium and over an active pedestrian walkway.


The Solution

Jones Sign's internal installation team set up over 2,500 square feet of scaffolding, three stories in height, to cover and protect the glass atrium and the pedestrian walkway directly below the work area.


The Result

Coordination with building management and TIAA Bank resulted in the project being completed safely and in time for the company's planned unveiling of their new brand.



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