Jones Sign is led by seasoned industry professionals who support our culture of collaboration, communication, and teamwork. Each leader brings their unique skills to support our clients and staff as we accomplish your vision.
At Jones Sign, we value a team approach. That approach includes our leadership team members who are closely involved with projects and work directly with customers.
John Mortensen entered the sign business while still in high school and purchased Jones Sign in 1982. He is a lifelong resident of Green Bay, WI and attended the University of Wisconsin - Green Bay. He has been in the sign industry since 1975. He is the company President and remains active in the daily business. John’s favorite part of the job at Jones has been guiding his company's growth and providing safe and secure jobs to hundreds of people. He is also a member of the National Society of Professional Engineers, and enjoys spending time with his wife, children, and grandchildren.
Todd Patrickus came to Jones Sign with an extensive background in operations management in the niche metal-plating industry. This industry directly served the automotive industry which afforded Todd all of the quality and operations (cellular manufacturing) standards expected by the demanding automotive market. Todd successfully implemented these processes and expectations into the manufacturing facilities of Jones Sign.
His education includes a Bachelor's degree from St. Norbert College and an MBA from Cardinal Stritch University. He has been with Jones Sign since early 1996 and is currently the Executive Vice President. He has full Profit and Loss responsibility and has oversight of all areas of Jones Sign Company. Todd specifically works on company direction, sales management, project management, and operations to ensure Jones Sign is successfully accomplishing our customers' visions.
Todd adores spending time with his wife and twin children. He is also an avid outdoors person who enjoys golfing, hiking, and downhill skiing.
Sara Ledvina came to Jones Sign with a background in restaurant management. Her education includes degrees in Management and Marketing. She has been in the sign industry since 2005 and works for Jones Sign as the Vice President of Sales Administration and Project Management where she is responsible for ensuring the successful onboarding of new clients as well as ensuring that existing clients' projects are tracking on time and on budget. The tracking of existing clients includes all aspects of sign management from the pre-sales process to manufacturing and installation and through to invoicing and collection.
She is also responsible for the sales administration and project management teams’ growth and development. Sara manages high profile projects as needed and has worked on the Daytona Raceway, Climate Pledge Arena, LAX, and Little Caesar Arena projects. Sara also enjoys providing some form of oversight to 75%+ of the jobs that run through this company. Outside of work, she enjoys spending time with her family.
Logan Crutchfield is Vice President of Construction for Jones Architectural Creations, Jones Sports and Jones Major Projects. He came to Jones Sign from the commercial construction industry specializing in complex, large-scale sports and entertainment projects. Logan is passionate about bringing this breadth of knowledge, strategic process implementation and problem-solving acumen to Jones and our clients to execute successful projects both on-time and on-budget.
Logan’s education includes a B.S. in Civil Engineering from the Georgia Institute of Technology (Go Jackets!).
Project portfolio includes: Daytona Rising, Orlando City Soccer Stadium, Phoenix Raceway, Inter Miami Club de Futbol, DRV Pink Stadium, and Camping World Stadium improvements.
Bob Lepak has been in the sign industry since 1987. He currently works as the Vice President of North American Operations for Jones Sign, and is responsible for overseeing all areas of sign production operations in all of our North American plants.
Bob oversees the production facility and coordinates all fabrication, installation, and shop work flow while ensuring adherence to safety, quality standards, scheduling, and shop drawing detail. He has managed and installed signs for major projects across the nation and shares this field experience with production and installation crews to ensure safe, quality, and timely installations.
Prior to joining Jones Sign Company in 2016, Cheri worked for 34 years in public accounting. Cheri is based at our Green Bay, WI location where her duties as Controller include all activities related to the accounting department and offering support to other departments. The favorite parts of her day include acquiring new knowledge related to manufacturing and installation and how it relates to our Industry and mentoring and growing the skills of her teammates. Away from work, Cheri and her family love spending time at their cottage in Tomahawk, WI where their activities including boating, kayaking, biking, waterskiing, and getting away. She loves spending time with her grandchildren and reading.
Natasha works with our National Accounts Project Management and Design team to ensure the overall on time and on-budget successes of our projects. She is responsible for the staffing and training of the project managers in our National Accounts area. Natasha also works with other internal departments on a regular basis to update our best practices and standard operating procedures.
Natasha has been with Jones Sign since 2011. She started as a National Accounts project manager where she managed our lululemon account, averaging about 100 projects per year. She has a background in property management, finance, and management process and her education is in business administration and marketing.
Her favorite part of the job is customer and employee relationship building, effective and efficient strategic planning, process development, program implementation, and innovative customer branding. Outside of work, she enjoys painting, running, yoga, and enjoys spending time with her family on a lake in Northern Wisconsin.
Rajeev Madazhy is the Director of Design Engineering for Major Projects Signage and Architectural Creations. Since 2000, he has been working in product design, engineering analysis, project management, and process improvement. Rajeev is a results-oriented leader and has built and led multi-disciplinary groups with P&L responsibility. He has a Master’s Degree in Mechanical Engineering from Louisiana State University and is a certified Project Management Professional(PMP). Rajeev is a patent holder and has presented technical papers in domestic and international conferences. He is an active member of Project Management Institute (PMI) and American Society for Quality (ASQ).
Rajeev lives in the Minneapolis/St. Paul area with his wife and two children. He enjoys long distance running, cycling, and hiking. He is an avid reader of business leadership books and a huge fan of TED talks.
Laura Myers has served in marketing leadership roles across several B2B and B2C industries since 2000. As Director of Marketing, she is responsible for developing the marketing strategy, crafting the integrated communications plan, and implementing the plan. She works closely with our sales team to align sales and marketing strategies and articulate the Jones Sign story to set us apart. Laura enjoys building internal and external relationships and working on cross functional teams to achieve business objectives and drive growth.
Her background is in marketing strategy, brand development, public relations, promotions, and experiential marketing.
Laura joined Jones Sign in 2021 and is a graduate of The University of Wisconsin – Green Bay. Outside of work, she enjoys biking, golf, attending sporting events, hiking, and spending time with family and friends.
Many of our sales team members have been with us for decades. They are skilled problem-solvers who use their experience to develop solutions that meet client goals and exceed expectations. All members of the sales team interface directly with clients to ensure project success.
Michael came to Jones Sign with a background in national sales. He has been in the sign industry since 1999 and has a successful and diverse background spanning technical, operational management, service delivery, project management, and business development disciplines. His education includes a degree in Sales and Marketing. Michael’s background underscores his expertise in engaging decision-makers and devising winning business strategies and solutions.
Michael is Jones’ Senior Vice President for National Sales. He is responsible for business development and uses his understanding of the importance of maximizing signage opportunities and his knowledge of the industry and our services to fulfill his clients’ needs. He has uncompromising ethics and transparent communication skills that he uses to support business-focused value propositions that leverage competitive advantage via top-quality service. Michael works with our clients to unite diverse agendas to a common goal. He has an unparalleled pipeline of new business and has helped the company grow significantly throughout his tenure at Jones Sign.
Jared is a National Sales Executive who specializes in providing turnkey customized branding solutions on a National and Global scale. He is responsible for identifying and consulting on new business opportunities including new construction programs, remodels, specialty fabrication and National rebranding and conversion projects.
Dave is our Director of Business Development. He is responsible for recognizing and consulting new multi-site business opportunities within various vertical market segments including those in Hospitality Management, Corporate ID, and Retail. Dave has been in the sign business for over 20 years. He demonstrates excellent communication, creative planning, and organizational skills to develop prompt, cost-effective, and timely solutions for his clients. Dave has a solid customer service attitude and helps implement strategic ideas and recommendations to large multi-site corporate enterprise and mid-market accounts for better brand consistency.
Dave loves what he does. He enjoys being able to help his clients accomplish their vision through exterior signage and branding elements as well as establishing long-term relationships in the process. Dave is married and has two wonderful twin daughters. He enjoys spending time with his family, traveling, and loves playing golf.
Projects and accounts include, but are not limited to: Hilton and Marriott Brand Hotels, Monro Auto and CMG, Inc., Arc’teryx Outdoor Equipment, Uline, Shaw Industries Group and others.
Jen Davis has a background in national sales in the commercial and retail construction industry and has worked with major retailers such as Apple, Amazon, and Ross Stores and national restaurants such as Starbucks, Chipotle, and MOD Pizza. Jen started her career at the age of 32 after graduating from The University of Pittsburgh School of Business. While advancing her career she realized she had a true passion for developing relationships and alleviating pain points for her clients. At Jones Sign, Jen is responsible for new client relations and works at a high level to develop Jones Sign partnerships, focusing on multi-unit deals and rebranding initiatives. Jen works remotely from Scottsdale, AZ and enjoys cooking, trying new restaurants, and is an avid yogi.
Steve Berryman is a Regional Vice President for National Sales who works primarily in the Dallas area. His clients are national chains and franchises. He is responsible for developing and maintaining partnerships where Jones provides full-service signage solutions for companies with distributed real estate portfolios nationwide, particularly in the areas of corporate identification. Steve’s projects include: new construction, remodels, re-branding, those with multiple locations, and those that require a controlled, consistent national sign program. He works closely with his clients to establish prompt and cost-effective solutions to the issues that come with expansion and contraction of national stores.
Christina is a key member of the executive sales team. She holds a B.A.S. degree in Sustainability Management from St. Petersburg College and a certification in project management from the International Sign Association. She has held leadership roles in consulting, project management, permitting, and operations during her career. Christina utilizes her knowledge of sustainability practices, zoning ordinances, and in-depth signage knowledge to advocate for the best solutions for her clients’ needs.
Past projects she is most proud of include Margaritaville Resort Orlando and Celeste Hotel.
Our clients trust Rich to identify solutions for their sports venue naming rights, sponsor concession, and wayfinding signage projects. Rich advises his clients on practical strategies to execute brand integration and experiential graphics to create memorable and engaging experiences. He works with designers and contractors to implement architectural design elements that distinguish the unique characteristics of each property. Rich’s clients rely on his industry expertise to deliver value considerations for their budget and strategies to compress their schedule.
Some of Rich’s favorite projects include: Climate Pledge Arena, Chase Center, Empower Field, T-Mobile Park, Dodger Stadium, FC Cincinnati Stadium, Columbus Crew Stadium, and Ball Arena.
Jim works for Jones as Senior Vice President of Architectural Creations where he is responsible for consultation and management of architectural construction projects from conception to installation. Jim provides consultation to owners, architects, designers, and general contractors. He is also a certified speaker for accredited AIA continuing education courses. His favorite parts of the job are knowing he helps customers succeed in building their business and supporting artisan American Manufacturing.
Jim's history includes a military foundation as a Jet Engine Mechanic in the US Air Force, maintaining the A10 Warthog attack aircraft and the KC-135 in-air refueling tankers during operation Desert Storm. Since then, Jim has worked in every facet of the sign industry, including Exhibit Designer, Construction Manager, Graphic Designer, and CAD Drafter. Jim's signage industry experience dates back to 1988. His education includes a degree in Electronics from NWTC and a degree in Computer Science from UW-Green Bay.
Project highlights include: Baker Hughes International Rebrand, Miami World Center - Miami, FL, American Family Field - Milwaukee, WI, Little Caesars Arena - Detroit, MI, and Daytona International Speedway, Daytona, FL.
Jerry has worked in the construction industry since 1996. He is the Vice President of Construction, serving Jones Architectural Creations and Jones Sign Major Project Division customers and projects. Jerry specializes in complex, large venue construction projects with custom signs and specialty fabricated architectural elements. He oversees major projects in the gaming, hospitality, sports, and entertainment sectors as well as large multi-site regional and national initiatives. Jerry is a US Army Veteran, graduate of the US Army Engineer School, and received numerous decorations for outstanding service as a Combat Engineer over multiple overseas deployments. Jerry also holds a Certificate in Construction Management from North Lake College and the Construction Education Foundation.
Past projects include: Allegiant Stadium, Virgin Las Vegas, Circa Las Vegas, Resorts World Las Vegas, and Speedway Rebrand Initiative.
Dikran has been in the Signs and Architectural Specialty Works since 1995. He is a Business Developer for Major Projects and is responsible for exploring, expanding, and solidifying business relationships in the Los Angeles area and California at large. Dikran holds a PreMed degree and is a member of the SEGD - Society of Experiential Graphic Design and AIGA - American Institute of Graphic Arts.
Past projects he is most proud of include: USC, Dodgers Stadium, Metropolis LA, Circa LA, Wilshire Boulevard Temple, LAX-ConRAC, LAX-ITFWest, LAX-T5 and T7, LA Federal Courthouse, Four Seasons LA, Television Academy HQ, Long Beach Airport, and Arizona Center.
Bill has been in the sign industry since 1992. He is a Sales Executive for Major Projects and is responsible for large project sales and mixed use facility sign program planning as well as master sign program development. His expertise includes extensive building department knowledge, complex installation, in-depth manufacturing knowledge, and team-building. Bill holds master electrical licenses in Texas and Florida, served on the board of the ISA, is the author of The Channel Letter Handbook, and is an in-demand professional industry speaker.
The past project he is most proud of is the FPL Floating Solar Panel. Additional projects include: Met-Life Stadium, Wholefoods, FAU Campus, FIU Campus, Mandarin Oriental Hotel, and Bal Harbour Shops.
Kevin has been an integral part of the Jones team since 2013. Committed to a project's success, Kevin's construction acumen, creativity and diligence have resulted in bold, unique solutions that consistently exceed client expectations. He partners with Developers, Architects, Designers, Owner's Representatives, and General Contractors on projects all around the United States.
At Jones, Kevin has worked on branded environments for Corporate Campuses, Mixed-Use Destinations, Retail Shopping Centers, Hospitality Developments, Civic and Public Spaces, Healthcare Facilities, and Sports and Entertainment Venues. Kevin is an active member of the Society of Experiential Graphic Design (SEGD).
Project highlights include: Climate Pledge Arena, Miami Worldcenter, American Family Field, Fiserv Forum, Adeline tower, Bal Harbour Shops, Carraway Village, and the National Mascot Hall of Fame.
Patrick brings a vast amount of business management experience to every project. He is a particularly skilled problem-solver who is dedicated to his clients, providing exceptional customer service and effectively managing budgets and timelines to ensure project success. Patrick has a business degree and is a member of both the Society for Experiential Graphic Design (SEGD) and the International Council of Shopping Centers (ICSC).
As part of the Business Development team for Jones Sports, Patrick partners with owners, designers, architects, general contractors, and environmental graphic consultants throughout the United States. Patrick has been on the Jones team since 2011; during that time he has worked in the architectural environments for Commercial Developments, Hospitality Developments, Mixed-Use Destinations, Public Venues, Healthcare Campuses with a focus on Sports and Entertainment Venues. Patrick is an active member in the Society for Experiential Graphic Design (SEGD). Past projects that he is most proud of include: Fiserv Forum and Little Caesars Arena.
Outside of work, Patrick enjoys the outdoor activities including: golf, cycling, hiking, fishing, barbecuing, and attending sporting events.
Travis Kolbjornsen joined Jones Architectural Creations following several years of experience in Florida working in the theme park design and construction industry developing opportunities, managing projects, and leading teams through his relationships, communication skills, business acumen, and technical proficiency in project planning. Travis specializes in large construction projects requiring specialty fabricated architectural elements, façade systems, and theming.
Travis is a team player backed with solid credentials of leadership, ambition, community involvement, and preconstruction knowledge in commercial construction—specifically focused on themed entertainment, hospitality, and commercial markets. His education includes a Bachelor's degree from the University of Florida, Rinker School of Construction Management. Travis also serves as Chairman for Central Florida ACE Mentor Program and loves spending time with his wife and daughter. He enjoys golfing, boating, fishing, and snow skiing.
Rafael Aguilo joined Jones Sign in 2014 with an extensive background in the human resources and recruitment field. His experience in this field extends over 25 years where he has learned to listen and advocate for his clients. His focus and ability to identify opportunities was greatly appreciated by our staff. He managed professional staffing needs through 2020 when he decided to relocate to the Tampa, FL area. In the process, he asked if he could transition to our architectural sales team. The knowledge he gained in his previous six years at Jones Sign and the signage industry made this transition seamless.
He is a graduate of the InterAmerican University of Puerto Rico with a Bachelor's in Business and an emphasis in Marketing. Rafael is fluent in both Spanish and English. His success as our Recruiting Manager has quickly followed into his new sales role having closed over $3.2M in his first year.
Rafael enjoys the outdoors which made the move to the warm Tampa area that much better. You will often find him near a court, golf course, or on the beach.
Jack has been in the sign industry since 2018 and is an Account Executive for Jones Sports. Jack has a Business Administration degree from the University of Minnesota - Duluth where he was a member of their Marketing Analytics program. Prior to his role as an Account Executive for Jones Sports, Jack was a project manager overseeing signage projects for large National Brands, Colleges, and Healthcare Facilities. Jack uses his history in project management and educational background in Marketing to advise clients on effective brand implementation, budgeting, scheduling, and project execution.
Past projects he is most proud of include: Minnesota Timberwolves Gaming, MandM's Store - Mall of America, Fanatics - TCF Bank Stadium, and High Pointe Health Campus
John is based in San Diego, California. He holds a Master's Degree in Mechanical Engineering and Energy Conversion from the University of Dayton in Ohio. John has deep industry experience in the areas of facilities management, construction, and general contracting. His favorite part of the job is the connections he makes and the relationships he builds, some of which last for decades.
John's list of clients include Landry’s, Panda Express, Westfield, Simon, Washington Prime Group, Ashley Furniture, and California Coastal Credit Union. His regional clients are Regency Centers, Donahue Schreiber, Sudberry Properties, Brixton Capital, American Assets Trust, and many large shopping center developers on the West coast.