About the Project

This Sephora storefront was designed by layering the effect of elements to create depth and texture in a fun, modern way.

  • Project Type
    Multi-Site Branding
  • Services
    Retail + Restaurant
  • Location
    Beverly Hills, CA

Project Elements

  • Custom illuminated ribbon waves
  • Thermoformed side-lit letters
  • Internally illuminated low-profile S-flame logos

Services Rendered

  • Turn-key fabrication of custom architectural elements and signage.
  • Full service installation with close supervision of project management staff to ensure customer satisfaction.

The Challenge

Creating a cutting edge, thin profile, edge-lit architectural feature and attaching it in a very minimalistic way to an aging building's structure. In addition, because the installation occurred toward the end of the project, the work took place behind a full height barricade on a limited project schedule.


The Solution

After a thorough round of research and testing, the team designed a custom die to produce a very thin extruded aluminum trim to maximize the illuminated area and minimize the non-lit materials that would detract from the effect.

Our dedicated installation and project management teams worked in tandem to completed this installation in three consecutive 20+hr shifts to get the project completed before grand opening.


The Result

By utilizing a mixture of materials ranging from smooth mirrored black glass, to down-lit embossed wavy fiberglass resin panels and projecting 3-dimensional illuminated ribbons, we were able to give the storefront a 'motion' effect. Sephora was looking to set themselves apart from the monotony of regular retail storefronts and we believed we created an awesome modern tapestry and feast for the eyes.



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