About the Project

The Milwaukee Brewers and Jones Sign partnered to transform the Milwaukee Brewers ballpark into American Family Field. We managed all aspects of integrating the new brand into the facility and architecture. Our services included conceptual design, design engineering, preconstruction, permitting, modular fabrication, and installation.

  • Project Type
    Large Scale Custom Projects
  • Services
    Jones Sports Venues
  • Location
    Milwaukee, WI

Project Elements

  • Six stadium sponsorship signs
  • LED illumination

Services Rendered

  • Conceptual Design
  • Design Engineering
  • Preconstruction
  • Permitting
  • Modular Fabrication
  • Installation

The Challenge

Jones was contracted to rebrand the existing Milwaukee Brewers stadium with six ballpark signs. The largest sign sits above the main stadium entrance where the stadium roof separates to open. The remaining signs are located above the scoreboard, on two sides of the clock tower, and on the pylon sign along Interstate 94.


The Solution

This rebranding project made full use of Jones' comprehensive services. Our team was involved from the start of the project to provide conceptual design and design engineering services. We managed the preconstruction needs, including permitting, to ensure project success. Our use of modular fabrication eased the installation process and minimized disruption on-site.


The Result

American Family Field is illuminated with six new identity signs. Thousands of LED lights total more than two miles in length with the main stadium entrance sign containing one mile's worth of LEDs alone.



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