Why Outdoor Advertising?
John Mandel, CEO of Media.Com, recently said, All media except out-of-home has become completely avoidable. Out-of-home is there, it’s everywhere! You can’t turn it off, throw it away or click to the next page. It’s on your way home from work, from school, from soccer practice. It’s the last thing you see before going into the supermarket. It’s the definition of top-of-mind awareness. Every year, more Americans spend more time behind the wheel. This means more exposure to out-of-home and less to other media. Outdoor costs three times less than radio and magazines, seven times less than newspaper and nine times less than network television. It literally reaches more people more often with fewer dollars than any other form of media. Outdoor captures an audience that television, newspaper and radio are all working to build. American consumers spend more time out-of-home than watching television, reading the paper or listening to the radio combined.

Did you know…

  • 39% of Americans are spending more time in their car than a year ago
  • 1 out of 4 Americans has not watched the evening news in the past week
  • 2 out of 5 in-car consumers make the decision to shop on the way home
  • 32% of Americans consumers recall billboard ads without prompting
  • 48% of Americans didn’t pick up the newspaper yesterday

    • Sources: Edison Media Research, 2004 LSU Outdoor Recall St

7 Facts Every Business Owner Should Know About Advertising to Succeed

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Why we don't use 30 sheet posters
Ask Yourself: "Are Paper Postings Right for My Business?"
Jones Sign Company prides itself in displaying only high-quality billboard advertising for our customers. Since most of our ads are posted for a year or more, we use only long-life Flexible Face PVC/Vinyl bulletin faces meant to stand up to wind, rain and sun for an extended period of time. They can also be moved from one billboard location to another. 30 sheet paper postings have a very short display life and are easily damaged by adverse weather.

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